Welcome to the marketing hub
Welcome to the marketing hub
Learn how to use our brand logos correctly in your literature and promotional activity. Use the wide variety of promotional flyers to get a quick overview of our product ranges and share these with your customers.
Brand Guidelines
Use the colour logo on a white background wherever possible
Reversed colour logo on black background
Single colour
Single colour reversed
Do not squash or stretch the logo
Do not use on coloured backgrounds
Do not use on busy backgrounds
For coloured or busy backgrounds use within a white lozenge
Always use the Colour logo on a white background wherever possible
The logo must be given a prominent position with plenty of surrounding space on a page or surface. For this reason, the logo has a defined protection zone that must remain empty. The protection zone is the minimum free space that must be left around the logo and is equal to the overall height of the logo in use (x) - leave more space whenever possible. The logo must be placed on an area of the image without lots of detail, not on coloured or patterned backgrounds. If this is not possible it should be used with a solid white box and given plenty of space for the logo inside it.
The word Electrium should be written with the first letter capitalised and the remaining letters in lower case. In headlines that are capitalised, then the word Electrium should be fully capitalised.
Use the colour logo on a white background wherever possible
Reversed logo on Crabtree green background
Single colour
Single colour reversed
Do not squash or stretch the logo
The logo must be given a prominent position with plenty of surrounding space on a page or surface. For this reason, the logo has a defined protection zone that must remain empty. The protection zone is the minimum free space that must be left around the logo and is equal to the overall height of the logo in use - leave more space whenever possible. The logo must be placed on an area of the image without lots of detail, not on coloured or patterned backgrounds. If this is not possible it should be used with a solid white box and given plenty of space for the logo inside it.
The word Crabtree should be written with the first letter capitalised and the remaining letters in lower case. In headlines that are capitalised, then the word Crabtree should be fully capitalised.
Use the colour logo on a white background wherever possible
Reversed logo on Wylex red background
Single colour
Single colour reversed
Do not squash or stretch the logo
The logo must be given a prominent position with plenty of surrounding space on a page or surface. For this reason, the logo has a defined protection zone that must remain empty. The protection zone is the minimum free space that must be left around the logo and is equal to one third the overall height of the logo in use - leave more space whenever possible. The logo must be placed on an area of the image without lots of detail, not on coloured or patterned backgrounds. If this is not possible it should be used with a solid white box and given plenty of space for the logo inside it.
The word Wylex should be written with the first letter capitalised and the remaining letters in lower case. In headlines that are capitalised, then the word Wylex should be fully capitalised.
Use the colour logo on a white background wherever possible
Reversed on Volex Accessories mid blue background
Single colour
Single colour reversed
Do not squash or stretch the logo
The logo must be given a prominent position with plenty of surrounding space on a page or surface. For this reason, the logo has a defined protection zone that must remain empty. The protection zone is the minimum free space that must be left around the logo and is equal to the overall height of the logo in use - leave more space whenever possible. The logo must be placed on an area of the image without lots of detail, not on coloured or patterned backgrounds. If this is not possible it should be used with a solid white box and given plenty of space for the logo inside it.
The words Volex Accessories should always be used together and be written with the first letters capitalised with the remaining letters in lower case. In headlines that are capitalised, then the words Volex Accessories should both be fully capitalised.
Use the colour logo on a white background wherever possible
Colour logo on Appleby yellow background
Reversed on Appleby yellow background
Single colour
Single colour reversed
Do not squash or stretch the logo
The logo must be given a prominent position with plenty of surrounding space on a page or surface. For this reason, the logo has a defined protection zone that must remain empty. The protection zone is the minimum free space that must be left around the logo and is equal to the overall height of the logo in use - leave more space whenever possible. The logo must be placed on an area of the image without lots of detail, not on coloured or patterned backgrounds. If this is not possible it should be used with a solid white box and given plenty of space for the logo inside it.
The word Appleby should be written with the first letter capitalised and the remaining letters in lower case. In headlines that are capitalised, then the word Appleby should be fully capitalised.
Brand Guidelines Download
Full guidance for how to use our brand logos correctly for your business.
Electrium And Its Brands Corporate IdentityPromotional Material
